MetrixLab Expands to Switzerland

Digital research agency MetrixLab has opened an office in Zug, Switzerland, and appointed former Nielsen exec Hassan Mouheb to lead it as Managing Director.

Metrixlab, which is part of the Macromill Group, helps client with product innovation, brand engagement and creating customer value. Mouheb (pictured) joins from business change specialist Columbus Consulting, where he served as Managing Partner, prior to which he was a self-employed advisor to clients across the insurance, banking, hospitality and real estate sectors. Earlier he worked for Nielsen as Head of Financial Services in Zurich; and he founded research and analytics consultancy Insightys. He has also held senior client side roles at Zurich Insurance and UBS Wealth Management.

In his new role, Mouheb will build a local team and support relationships with existing global clients based in Switzerland, while also developing partnerships with new clients across the region. Angela Morgans, Regional MD for Europe, comments: 'I am very excited to be investing in opening an office in Switzerland, which supports the continued growth we see in the region. By building a local team on the ground, led by Hassan, I am confident that not only will we be able to build even stronger partnerships with our existing clients, but we will be better able to take our unique approach to new clients, looking for agility, innovation and our digital leadership'.

Web site: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.