The Insights People Expands to Canada and Australia

UK-based kids, parents and family specialist The Insights People has expanded to Canada and Australia, to meet international demand for its market intelligence solutions.

Headquartered in Manchester, the company includes Kids Insights, offering marketers a range of resources on the consumption and behaviour trends of 4-to-18-year-olds; and Parents Insights, a market intelligence resource for all things 'parenting, mum and baby'. Following its latest roll-out to Canada and Australia; its recent launch in Latin America via Brazil and Mexico; and its existing availability in the UK, US, France, Germany, Italy, Spain, and India, the company now surveys more than 200,000 kids a year, across five continents and eleven countries.

In the new markets of Australia and Canada, the business will survey 400 age and gender representative children between the ages of 3 and 18 in each country every week, or 21,000 a year. CEO Nick Richardson (pictured) says the two new markets, like the others in which the company operates, are 'going through an extensive period of change'. He comments: 'We look forward to supporting businesses in Australia and Canada and those organisations looking to enter these markets, with independent data and insights'.

Web site: www.theinsightspeople.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.