Three Senior Hires for Mobile Platform Adjust

App marketing platform Adjust has appointed three senior leaders: Melissa Dickman as Regional VP of Sales, US East and LATAM; Doug Grounds, VP of Global Solutions Consulting; and Guy Sheffer, VP R&D for its cybersecurity product, Unbotify.

Adjust is expanding rapidly, with sixteen offices around the world and now more than 500 employees, reporting 'strong' H1 performance. Its platform includes measurement, fraud prevention, cybersecurity and marketing automation products, and serves around 40,000 apps.

Mobile ad sales professional Dickman (pictured, top) will focus on accelerating Adjust's growth in the Americas, and brings more than twenty years of experience, most recently from Taptica, where she was VP of sales overseeing East Coast expansion and US growth; and earlier from sales leadership roles at companies including Viacom, AOL and mobile video ad network RhythmOne.

Grounds (pictured, middle) is charged with 'levelling up' the firm's various solutions offers globally. He brings more than 25 years of experience leading global teams in media, web and business intelligence at big SaaS companies such as Coremetrics (now part of IBM Web Analytics), Omniture, Adobe, Aggregate Knowledge and Domo.

Unbotify, which promises to eliminate bot-based fraud in real-time using machine learning, will be boosted by the arrival of Sheffer (pictured, below), who has nearly 25 years of experience in R&D and will focus on product development. His career to date has included VP-level roles at mobile and SaaS companies including Somatix, StartApp, SundaySky and Jacada (acquired by Software AG).

Co-founder and CEO Christian Henschel comments: 'With such diverse and experienced leadership, coupled with a financially sustainable business model, we're in a strong position to build on the exponential growth we've seen in mobile first markets like the US and LATAM. We'll continue to expand our teams and strengthen R&D so that we offer the best possible solutions to empower the business success of our clients around the world'.

Web site: www.adjust.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.