Kids Insights Expands to Russia and China

Manchester, UK-based market intelligence provider Kids Insights has expanded to Russia and China.

Kids Insights, which is part of kids, parents and family market intelligence provider The Insights People, offers marketers a range of resources on the consumption and behaviour trends of 3 to 18-year-olds. Its expansion to Russia and China follows the launch of the brand into Australia and Canada back in July; as well as Latin America via Brazil and Mexico - it is already available in the UK, the US, France, Germany, Italy, Spain and India. Through the latest expansion, the company now surveys 5,000 children every week, equivalent to 277,550 each year.

Data collection for China began in September, and for Russia in October. The first reports for China are due out at the end of December, and for Russia at the end of January 2021. CEO Nick Richardson comments: 'We are delighted to be launching into Russia and China, two markets which are evolving at a significant rate and countries where we have received huge demand for our award-winning service - which is now available in native languages in addition to English'.

Web site: www.kidsinsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.