Smarty Pants Hires for New 'Insights Mastermind' Role

US-based youth and family researcher Smarty Pants has hired Molly Jackson for a newly created position, 'Insights Mastermind' and Senior Director, based in the Baltimore, MD area.

The company, which has headquarters in Johnson City, TN and offices in seven other US cities, works on brand positioning, new product development, consumer lifestyle and trend research. Jackson (pictured) joins after serving as Associate VP at SimpsonScarborough, a data-driven solutions provider for higher education marketers, where she designed research and developed strategies to help educational institutions achieve their recruitment, retention and fundraising goals. Prior to this she was Senior Director, Research and Analytics at Community Analytics; and Manager of Business Insights at Kantar Health; having begun her career at boutique research firm, WBA Research. She currently serves as a mentor for Women in Research (WIRe).

Commenting on the news, EVP Alisha Snow said: 'Molly is a true business mastermind. She brings more than twenty years of cross-category experience to our team - as a research practitioner and thought leader. We are thrilled that she is applying her talents to our clients' business challenges'.

Web site: www.asksmartypants.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.