Merkle Appoints Global Marketing Head

Data-driven marketing and CXM agency Merkle has promoted Erin Hutchinson to Global Chief Marketing and Communications Officer, tasked with driving growth for its CXM service line by aligning regional marketing and comms teams.

Merkle joined Dentsu Aegis - now simply known as dentsu - in 2016. Now with more than 9,600 employees, Merkle is headquartered in Columbia, MD and has more than fifty other offices across the US, EMEA and Asia Pacific.

Hutchinson (pictured) has spent the last nineteen years at the company, most recently as CMO of Merkle Americas; has led the coordination and integration of more than twenty acquisitions; and has expertise in areas including events, public relations, analyst relations, communications, customer experience, and consumer and business research.

In her new role she will join Merkle's global executive committee, and report to Global CEO Craig Dempster who comments: 'Erin is a recognized leader who has been integral in growing the Merkle brand into the $1 billion company that it is today. She brings with her cross-industry experience in developing successful marketing strategies, award-winning campaigns, world-class events, and teams who are consistently recognized as innovators. No one is more deserving or better suited for the role as global CMO for Merkle/CXM'.

Web site: www.merkleinc.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.