Norstat Promotes Erling Eriksen to CEO

Oslo-headquartered data collection specialist Norstat has promoted Chief Operating Officer Erling Eriksen to CEO, replacing Knut Aasrud, who has decided to retire.

From its 22 offices in Europe, Norstat offers consumer surveys across eighteen European countries using 'all common methods' of data collection. In addition, the company operates a proprietary base of more than 650,000 active panellists.

Eriksen (pictured) joined in 2008 as Managing Director, and then moved into the COO role in 2012. Earlier he was an AD at Opinion AS, and a Supervisor at Synovate, in between which he worked as a Project Manager at Norstat. As Norstat CEO, he takes over from Aasrud, who joined the company in 2015 after a career which included twelve years at Microsoft and serving as MD for SAP in Norway and then Sweden.

Commenting on the news, Chair Henning Hansen said: 'The Board of Directors have spent considerable time with both external and internal candidates and we are very pleased to announce that Erling Eriksen will take over the role as CEO for Norstat. Erling has extensive experience within the industry and a long and successful journey with Norstat. We would like to thank Knut for a strong contribution over many years and wish him all the best in his new journey. He and his team have delivered sustainable growth and profitability over many years and have outperformed most comparable other companies in our industry'.

Web site: www.norstatgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.