In the US, full-service pharma market research and consultancy firm ThinkGen has appointed former GfK Healthcare exec Brian Hull as Chief Operating Officer.
Based in Philadelphia, PA, ThinkGen provides customized MR solutions for healthcare companies, including qual and quant studies in the US and globally. Specialisms include product launches, message development, forecast modeling, customer segmentation and patient journey mapping; and the team covers a wide range of rare diseases and broad therapeutics.
Hull (pictured) joins with 28 years' healthcare marketing research sector experience, including eight from GfK where latterly he was Chief Consulting Officer for GfK Healthcare. Most recently, he was General Manager of the Competitive Intelligence business at pharma and biotech agency Two Labs; and he founded and ran custom healthcare MR consultancy Experient Research Group.
CEO and founder Noah Pines says: 'I've known Brian for over two decades and always had the utmost respect for his unique blend of leadership, research experience, and technical expertise. Brian is a 'lead from the front' type of person who will significantly add to our already formidable team'.
Web site: www.think-gen.com .
All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.
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