Senior Hires for Toluna

Consumer intelligence platform Toluna has announced two senior appointments: Kelly Albada Jelgersma joins the company as Vice President Global Head of Sales Operations, and Houston Itzen as Global Head of Pricing.

Last September, Toluna launched an end-to-end solution called Start, which will now form the core of its business; just after reorganising the company with Toluna itself as the parent brand and subsidiaries Harris Interactive Europe and Chinese firm KuRunData.

Based in Amsterdam, Jelgersma will be responsible for driving sales success globally and bottom-line impact: developing sales territories and , building out the sales technology stack to provide tools to the sales team for tasks such as prospecting and deal management. She worked previously at Hewlett Packard, Cisco and U4.

Itzen brings in-depth understanding of strategic pricing principles, including packaging, price architecture, and price differentiation. He worked previously at PWC, Dun and Bradstreet, and Cheetah Digital. He is based in Chatham, New Jersey.

Web site: www.tolunacorporate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.