OnePulse Raises Funds for Global Expansion

Consumer insight platform OnePulse has raised £2m in a new round of funding, which it will use to fuel further expansion in central Europe, Russia, Africa, Asia and South America. Funds will also be used to add further AI capabilities to the firm's app and client platform.

OnePulse, which has offices in London and Austin, Texas, offers a self-service client platform through which clients can perform 'bite-sized' surveys of up to three questions ('Pulses') at a time, and receive instant responses from targeted audiences. For consumers, OnePulse provides a gamified app through which to provide their opinions on news, products, and interests for which they are rewarded with micro-payments. In addition, clients can send targeted follow-up 'Pulses'.

New funding was led by Blackfinch and follows the firm's 2017 seed investment and previous round of $1.07m. The latest funds will be used to expand clients' access to consumers across multiple new markets, while expanding the firm's international client base. Currently, clients can 'Pulse' consumers in the UK, US, France, Germany, Spain, Italy, China, India, Australia, Canada, and Kenya, soon to be followed by Russia, Mexico, Brazil, the Netherlands, Belgium, Poland, and Ireland. Additional markets in Africa, Asia and South America will follow.

Mike Billingsley (pictured), Group CEO, comments: 'There are few things as powerful as insight in the room at all times and with OnePulse, businesses no longer have to rely on gut feelings or out-of-date assumptions to make daily decisions with confidence. And with our global expansion, they can literally have their finger on the global pulse any time, any place, anywhere.'

Web site: www.onepulse.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.