The Behavioural Architects Hires Quant Leader

Behavioural science consultancy The Behavioural Architects (TBA) UK has hired Tom Coombes as Director of Quantitative Research, with a remit to build and develop the firm's methodologies.

Coombes brings fifteen years' experience in market research, specialising in quantitative methods, and has worked in areas including brand and comms, audience understanding, strategy and innovation - most recently on the client side. Earlier he worked at 2CV, leading the development of its sports research offer, and also working in the tech and entertainment sectors.

TBA says Coombes arrival in the business 'marks its maturity as a full service agency blending Behavioural Science inspired consultancy with qualitative and quantitative research across a range of behavioural and experimental methods'. Co-founder Sian Davies comments: 'We're delighted to welcome Tom to the growing TBA team and excited about the opportunity to further drive our quantitative offer. With his blend of client-side and agency background Tom has the perfect mix of skills and experience to help deliver actionable Behavioural Science inspired solutions for our clients'.

Web site: www.thebearchitects.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.