CX Firm Sprinklr Heads for IPO

Nine months on from a funding round which valued it at $2.7bn, US-based customer experience management specialist Sprinklr could be valued at nearly twice that, as it heads for an IPO.

Last September DRNO reported that Sprinklr had raised $200m from private equity firm Hellman & Friedman, and an additional $150m in convertible securities from growth investment specialist Sixth Street Growth. Now, according to www.cmswire.com , the company has filed with the SEC to sell nineteen million shares at proceeds of around $335.2m and 'could net a market capitalization topping $5 billion'.

Sprinklr, whose founder and CEO is Ragy Thomas (pictured), acquired the social media ad business of marketing software vendor Nanigans for an undisclosed sum in December 2019, and in March this year expanded its presence in Singapore, with the opening of a new R&D center.

The company is online at www.sprinklr.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.