Frankfurt Office and Hires for MetrixLab

Digital research firm MetrixLab has expanded its DACH business with a new office in Frankfurt and four senior appointments, following what it calls 'years of growing demand from local and global clients' in the region.

Headquartered in Rotterdam, the company is part of the Macromill Group, and its services include ad pre-testing tool ACT Instant. A year ago it opened an office in Zug, Switzerland, and the new office completes its presence in Europe's 'big 5' economies.

The Frankfurt office will be led by new MD Claudia Gelbe (pictured), formerly of Kantar / Millward Brown and with seventeen years' MR experience; assisted by Group Account Leader Eszter Juhasz, Senior Client Director Thomas Deneke and Research Director Krystle Wagner.

Regional MD for Europe Angela Morgans says: 'We have seen the DACH region evolve over the past few years, with more local and global clients requiring a new approach to insights, consultancy and (digital) expertise. These are the foundations on which MetrixLab has built our global client base, so it comes as no surprise that we see higher demand from our DACH-based clients'.

MetrixLab Germany offers clients local, full-service research solutions, including (digital) ad effectiveness and creative development solutions, and products for product innovation, packaging, shopper space and agile brand tracking concepts across many sectors.

Home page: www.metrixlab.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.