Harris is New Bastion Insights Sydney CEO

In Australia, market research and customer experience consultancy Bastion Insights has appointed former Potentiate CEO Peter Harris as Chief Exec in Sydney, driving growth and expansion in both the NSW market and nationally.

Owned by marcoms group Bastion Collective, the company focuses on understanding human behaviour to address business issues. Harris (pictured) joins with 25 years' experience across the AsiaPac region. Most recently, he served as CEO of data intelligence company Potentiate, prior to which he spent nine years at Vision Critical (now Alida), latterly as EVP and MD for Asia Pacific, having earlier been the firm's MD for Australia and New Zealand. Before this, he spent nearly a decade at Colmar Brunton.

In addition, Harris has held roles at Australian and global trade organisations, including The Research Society (TRS), Asia Pacific Research Committee (APRC) and Global Research Business Network (GRBN), and he has also been an active member and fellow of both the Australian Marketing Institute (AMI) and TRS (Australia).

Dianne Gardiner, founder of Bastion Insights, comments: 'We are so excited to welcome Peter to the agency and are thrilled to have his incredible expertise and strong leadership to champion the company's research capabilities as it continues to grow in the future'.

Web site: www.bastioninsights.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.