Behaviorally Hires in Chicago

Shopper insight specialist Behaviorally has appointed Joe Corace as Vice President, Client Development. He is based in Chicago and will support clients across the Mid-West.

Previously known as PRS IN VIVO USA, Behaviorally combines its own behavioral framework with category expertise to examine the drivers of consumer behavior and shopper growth. In April, the firm expanded into Asia, opening hubs in both Singapore and Shanghai.

Corace (pictured) joins with more than sixteen years' insights industry experience, with a focus on the CPG vertical. Most recently, he worked at community panels specialist Verve as VP, Research & Consultancy and Chicago Office Lead. Prior to this he was VP, Research & Consulting at communities specialist Maru/Matchbox; Director, Business Development at customer feedback analyst Feedback Ferret; Director at Millward Brown; and Manager - Innovation Analytics at Nielsen BASES.

Commenting on the appointment, US MD Ian Elmer said: 'Joe is highly adept at developing and sustaining valuable client relationships and will be a valuable part of the Behaviorally company. His track record for helping clients realize strategic value in research, innovative thinking, and strong leadership qualities are an excellent fit for our future-focused strategy as we help our clients drive shopper growth'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.