Behaviorally Launches Visual Recognition Tool

Shopper insight specialist Behaviorally has launched a platform called Flash PDP, powered by visual recognition AI and allowing brands to optimize visual content on eCommerce product detail pages.

Previously known as PRS IN VIVO USA, Behaviorally combines its own behavioral framework with category expertise to examine the drivers of consumer behavior and shopper growth. The firm describes Flash PDP as an 'always-on' alert system, which uses image recognition artificial intelligence and taps into the company's image database to monitor brand visual content on eCommerce product detail pages. Brands are alerted in real time when their visual content is lacking and provided with the tools needed to optimize it.

Ruben Nazario (pictured), who serves as VP, Digital Shopper Innovation and is the Flash.PDP product lead, comments: 'We know that 80% of purchase impressions are driven by images, in other words what shoppers see rather than read. Yet most tools that manage product data only address text optimization and compliance. We are uniquely positioned to fill this gap in the market, using our expertise in visual assets insights and shopping behavior, as well as our image database and visual recognition AI. Flash.PDP provides a predictive scoring system for images and empowers brands to optimize deficient images to more successfully drive sales'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.