Evolv AI Launches Behavioral Analysis Tool 'Flows'

In the US, customer experience (CX) optimization and personalization platform Evolv AI has launched a solution called Flows, offering insight into digital customer behavior and enabling clients to visualize where there are issues by specific element on any given web page.

San Francisco-based Evolv AI says Flows helps understand and correct where in the customer journey an experience is falling short and negatively impacting business outcomes. The solution can be used to visualize each online customer touchpoint - such as the home page, a product listing page (PLP) or a product detail page (PDP), as well as shopping cart and checkout pages. It also helps the design of page layout, content, the call to action (CTA), and business logic such as pricing or offers.

Flows also allows comparison of data including insights into the behavior of different customer segments, and this can then be used to uncover specific problems with an experience, identify and quantify the resulting changes in customer behavior. A global view of the entire customer experience can be provided across all digital channels, as customers navigate between interfaces including mobile, web and chatbots.

CEO and co-founder Michael Scharff (pictured) comments: 'Companies who want to truly capitalize on the boom in eCommerce and digital business need to change the way they go about optimizing their CX and this requires new ways to holistically visualize journeys and act quickly on insights'.

Web site: www.evolv.ai .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.