Pricing Specialist Engage3 Gears Up for Growth

US-based firm Engage3, which helps retailers and brands track and optimize their 'Price Image', has promoted Helena Cisneros to the new role of SVP of Data Operations & Mentorship, launched new features and says it expects to double its team over the next eighteen months.

The firm was founded by the creators of retail price optimization pioneer KhiMetrics - acquired by SAP - and is led by former execs from Revionics, dunnhumby, KSS Retail, IBM/DemandTec and Nielsen. Engage3's two key offerings are Competitive Intelligence Management (CIM), which uses data science to provide granular competitive data from 30 billion US and Canadian pricing records each year; and helps retailers reverse-engineer their competitors' pricing and assortment strategies across channels, markets and items; and Price Image Management (PIM), which helps assess the potential impact of strategic pricing alternatives and makes recommendations based on retailers' objectives for Price Image, sales, and profitability.

Cisneros (pictured) has 30 years of retail experience in data acquisition, operations and customer success, including previous work at Target and Comparative Prices International - and joined Engage3 when the latter was acquired by it. She is promoted from VP Operations.

Engage3 says it is 'on track to more than double its customer count in 2021 alone, helped by 'disruptive shifts in consumer habits, extreme inflation and unprecedented supply chain challenges'. New features in the PIM suite include additional data elements in the Comp Shop Optimization analytics models; analytics to prioritize pricing & merchandising teams' weekly workflows; enhanced capabilities on pricing data for fresh, variable weight items; and new pricing solutions for fuel retailers.

CEO Edris Bemanian comments: 'Our customers, our team, and our Board have always been impressed by Helena's experience, passion, and dedication. In addition to doubling our customer count this year, we expect to double the size of our team over the next 18 months. We are fortunate to have Helena's leadership and experience as we invest in, support, and develop our teammates as we charge ahead and continue our aggressive grow'.

Web site: www.engage3.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.