Tesco and dunnhumby Launch Media & Insights Platform

Tesco has launched a closed loop platform, powered by its data science firm dunnhumby, to help suppliers and agencies engage with customers, and provide those customers with a more personalised and relevant shopping experience.

dunnhumby is best known as the data firm behind the Tesco Clubcard loyalty scheme, which is used by more than twenty million households in the UK, and nearly seven million regular app users. The new 'Tesco Media and Insight, powered by dunnhumby' self-serve platform combines Tesco's customer analysis gathered through the Clubcard and instore insights, with dunnhumby's data science expertise, to provide brands and their agencies with insight to drive more interactive, two-way relationships with customers.

Tesco Media and Insight, which can be used to build a profile of clients' best customers, offers a range of customer targeting options; and its measurement tools allow brands to see the return on spend. In addition, the platform provides the ability to conduct evaluation of third-party media campaigns through data matching, inclusive of walled garden platforms.

Alessandra Bellini, Tesco Chief Customer Officer, comments: 'Our new platform will bring together the wealth of customer knowledge we have, with the insights from dunnhumby, and use it in a way that helps our brands to be more efficient and targeted and ultimately to serve our customers better. We're excited to work with our suppliers and agencies to drive better engagement with customers and add value to their businesses.'

Web sites: www.tesco.com and www.dunnhumby.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.