Voxco Partners for Sample Access, Automated Solution

Canadian survey software provider Voxco has partnered with API-driven sample platform Zamplia to launch a fully automated solution called Voxco Audience, through which clients can access consumer and B2B sample from a pool of more than ten million individuals.

Part of Toronto-based research and data collection firm The Logit Group, Zamplia offers access to B2B and consumer opinions in minutes, as well as to a diverse set of audience profiles. Using the new Voxco Audience solution, researchers can tap into a marketplace of panel providers - like Lucid, Cint, Dynata, Prodege, Loop Surveys and DISQO - and directly segment that sample using more than 90 profiling points.

Voxco says users will gain direct access to Voxco Audience from within its existing platform, and access panelists at a discount of 20-30% over the ad hoc rate card, while reducing research time from months to hours. CEO Sumit Aneja (pictured) comments: 'With Voxco Audience, researchers will be able to access a wide pool of opinions, field an online sample study quickly and efficiently, and reduce sample costs and time spent managing their projects'.

Web sites: www.voxco.com and www.zamplia.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.