Product Growth Funds for Influencer Specialist Mavrck

Boston-based influencer marketing platform Mavrck has raised $120m, which it will use to accelerate product expansion.

Mavrck uses a proprietary 'influencer activation engine' to identify and activate brands' most influential customers across social media networks, at scale, focusing on existing customers it calls 'micro-influencers'. It also offers access to a tool called Fan Grader, to track engagement with a brand's Facebook page, and identify its top 100 most engaged fans; and it provides a number of automated tools to help combat influencer fraud.

New funding has been led by Summit Partners, and will be used to extend Mavrck's 'social proof' strategy, which aims to measure and reinforce the trust formed through consumers' experiences with a brand or a product, including recommendations, content and reviews from a network of friends, 'like-minded strangers', creators and influencers. Mavrck's co-founder & CEO Lyle Stevens (pictured) says the investment will help the company 'take petabytes of historical data and build recommendation engines to connect enterprise marketers with the right creators, the right way, at the right cost'.

Web site: www.mavrck.co .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.