Opinions LTD Launches in Frankfurt, Germany

US data collection and fieldwork services firm Opinions LTD has expanded to Germany by opening a research and testing facility in Frankfurt, led by former PRS INVIVO execs Matthias Trojnar and Jovana Kokir.

Opinions LTD, which is based in Chagrin Falls, Ohio, offers qual and quant, regional and national research using methodologies such as on-location interviewing, mall intercepts, central location tests and focus groups. Founded in 1998 by Mark Kikel, who previously served as VP of Operations at Pat Henry Market Research, and as a Supervisor at National Market Measures (now MarketVision Research), the firm now employs teams in 23 US locations, and a UK satellite office in Swindon.

Launched as a joint venture by Opinions LTD MDs Chris Sluder and Kikel, the new Frankfurt business, Opinions Germany, specializes in product and package testing, qualitative research, shopper, and on-shelf experience research. The new business is based in the offices previously occupied by PRS INVIVO in Germany.

Web site: www.opinionsltd.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.