PRS IN VIVO Names SVP Client and Market Development

In New York, shopper and product experience consultancy PRS IN VIVO has appointed Jennifer Engel as Senior Vice President, Client and Market Development, USA.

Owned by BVA Group, PRS IN VIVO applies behavioral science to understand shopping behaviour and influence consumer choices. Engel (pictured) joins with more than twenty years' custom research experience, the past eight spent at Ipsos, latterly as SVP, Market Strategy & Understanding. Prior to this she worked at Toluna, as AVP, Relationship Management; and Kantar (TNS NFO) as an Account Director; having earlier been a Project Director at AB Research Associates.

In her new role, Engel will focus her consulting on packaging re/design, new product development, and shopper research. US MD Richard Bell comments: 'Jen's arrival couldn't have come at a better time. Our business is growing exponentially, and her expertise, leadership and entrepreneurial spirit are a perfect fit for our bold mission'.

Web site: www.prs-invivo-group.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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