YouGov Debuts Global Profiles Audience Intel Tool

YouGov has launched a dataset called Global Profiles, to help brands, agencies and media planners understand their global audience. Data comes 43 markets, with five more to be added in August.

The new solution claims to offer hundreds more questions and thousands more data points than any comparable dataset in the world, while offering 'seat' model pricing, to enable users to decide product access at a user level. Customers can build detailed 'portraits' of their audiences, monitoring purchase behaviour, media consumption, trends and more across key markets.

In addition, Global Profiles provides clients with access to core data from the flagship audience segmentation tool YouGov Profiles, which includes thousands of demographic, psychographic, attitudinal and behavioural consumer metrics. The new tool offers access to more than 700 attitudinal questions, over 150 questions on media consumption, social media intelligence across major platforms, and segments across a wide number of categories including general demographic makeup, economic situation, occupation, category specific usage and behaviour, interests and hobbies.

CEO and co-founder Stephan Shakespeare (pictured) comments: 'YouGov Global Profiles lets brands and agencies discover and understand their global audiences across all the markets that matter to them. With more than 1,000 consistent questions and thousands of datapoints across 43 markets, it's never been easier for them to build and compare accurate, precise portraits of their audiences across key markets'.

Web site: www.yougov.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.