Behaviorally Opens in The Philippines

Shopper marketing consultancy Behaviorally has expanded to the Philippines with the opening of a hub in Manila, where it has appointed Joy Abella-Yu as Vice President.

Behaviorally combines research, a behavioral framework, AI technology and category expertise to define and diagnose the factors that influence consumer behavior and drive shopper growth at both the digital and physical shelf. The launch in The Philippines is the latest in a series of openings which have included new offices in Switzerland, Australia, New York City, France and Germany.

Abella-Yu (pictured) joins in Manila with more than fifteen years of market and consumer insights experience gained across Southeast Asia and in the US. Most recently, she was Senior Director of Business Development and Media at Kantar, having previously been Client Service Director at Kantar Millward Brown. Earlier, she held senior clientside roles at Johnson & Johnson, The Hershey Company, and Procter & Gamble, where she spent eleven years and latterly served as Senior Manager, Consumer Market Knowledge.

In her new role, Abella-Yu is joined by Director Kat Lim, servicing brands in the region. Group President Crispin Beale comments: 'We are so pleased to welcome Joy to our rapidly growing Asia team. Her extensive experience helping FMCG companies in and outside of Asia shape their go-to-market and retail strategies, and develop successful innovations, plus her knowledge of media and digital trends make her the perfect fit for helping us implement our strategic vision in this region and guide our customers to success'.

Web site: www.behaviorally.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.