NielsenIQ Debuts Shopper Activation Solution

Consumer intel giant NielsenIQ has launched a solution called NielsenIQ Activate, allowing retailers to engage shoppers with personalized promotional offers.

NielsenIQ is the new name for Nielsen's consumer intelligence business, sold off last year. The new Activate tool provides targeted audience building applications, offer and ad management, and end-to-end measurement solutions, allowing retailers to use their own data to accelerate new revenue streams. The tool forms part of the NielsenIQ Connect platform, through which retailers can create revenues by monetizing their retail media assets across physical and digital channels.

Combining capabilities from recent acquisitions Precima and CiValue, Activate can be used to build personas and precise audiences across thousands of customer attributes. It also promises to provide customer-centric omnichannel insights for better decision-making; decrease time to launch; help measure personalized customer engagements in real time across owned and external media; and align with brands on customer needs to maximize data and media monetization.

Xavier Facon (pictured), Global Head of Retail Media, comments: 'NielsenIQ Activate brings together the ability to achieve a granular view of customers across all channels and gather insights into the risks and opportunities for advertisements into a single platform. This will easily allow retailers to launch campaigns based on predictive audience building and collect measurements on the impact of ads across all channels while aligning with brand partners'.

Web site: www.nielseniq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.