Customer Engagement Buy for CleverTap

Customer lifecycle and user retention platform CleverTap has agreed to acquire San Francisco-based Leanplum, a multi-channel customer engagement platform, for an undisclosed amount. CleverTap says the move makes it 'a truly global company'.

The buy, expected to close this quarter, adds development centers and customer teams across North America, Europe, Latin America, India, South East Asia and the Middle East, and takes CleverTap's customer base to over 1200 in more than 100 countries.

Sunil Thomas, CleverTap Co-founder and Executive Chairman says the two firms were both 'purposely built for a mobile-centric omnichannel world' and that the acquisition combines platforms and teams to deliver the best behavior analytics, segmentation and engagement tools for digital brands.

Momchil Kyurkchiev, Co-founder and Chief Product Officer of Leanplum comments: 'When we started Leanplum, our vision was to meet customers' real-time needs at the cutting edge of technology. We have succeeded in that, but as the market has matured, to fully meet the increasing demands put on brands today, we needed to bring in the best analytics, segmentation, and engagement tools, to help our customers build valuable, long-term relationships with their customers. This is why joining forces with CleverTap makes the most sense...'

CleverTap is backed by venture capital firms including Sequoia India, Tiger Global Management and Accel, and is headquartered in Mountain View, California, with offices in Mumbai, Singapore, and Dubai.

Web sites: www.clevertap.com and www.leanplum.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.