Stravito Launches Visual Insights Tool, Hires CPO

Knowledge management platform Stravito has launched a visual insights tool called Atlas, allowing clients to explore and integrate their market research findings, and present insights in a 'bitesize' visual format. The firm has also hired Steffen Bilde as Chief Product Officer (CPO).

Headquartered in Stockholm, the firm offers a platform using proprietary AI software to help users access market research and insights. The system automatically classifies and tags unstructured data; and a deep search feature uncovers and curates insights - helping teams to collaborate both within their company and with external agencies.

The new Atlas tool offers a visual way to explore available information, reveal hidden connections between topics and categories, get extra context on keywords, identify trends and build stories around key findings. Users begin with a search as broad as a single word, such as 'sustainability', and the tool then uses a word cloud-style interface to present various clickable 'orbs' labeled with related topics.

Atlas also comes with ready-to-use images for use in materials and presentations, and the most relevant quotes and pages are picked up by intelligent algorithms, which the firm says saves users hours of scrolling through lengthy reports by simply reading the automated synthesis of key insights. Thor Olof Philogène, CEO and founder of Stravito, comments: 'Atlas has been designed to help any employee, in any team, easily navigate through large amounts of information and discover inspiring research that allows them to build their own insight narratives and make informed business decisions'.

Bilde (pictured) joins with a background of building next generation SaaS products, having previously worked as VP of Product Strategy at Customer Service Platform Dixa, and more recently as Chief Product Officer at fintech business Coinify. He is based in Copenhagen.

The firm, which has also locations in London, Amsterdam and Boston, is online at www.stravito.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.