Cint Board Seats for Google MD and Former IBM Exec

Insight exchange and sample management platform Cint has added Tina Daniels, MD at Google, and long-time IBM exec Liselotte Engstam to its Board of Directors. The pair bring experience in tech, media measurement, engineering and international management.

Cint's platform automates the insights gathering process, and offers access to a consumer network for digital survey-based research, made up of more than 160 million respondents across over 130 countries. Last year, the company acquired Berlin-based DACH panel firm GapFish, then in December it completed its acquisition of US-based programmatic research tech platform Lucid.

New York-based Daniels joins the Board after more than eight years at Google, where she currently serves as MD, Agency & Brand Measurement Analytics, leading marketing analytics sales teams responsible for measuring brand and performance advertising impact for Google and YouTube's largest agencies and clients. Daniels will help guide Cint as it expands and develops its media measurement and connected data capabilities. Engstam, who is based in Sweden, has two decades of experience in the tech, engineering and professional services sectors, including serving as Head of Nordic, Continental Europe at HCL Technologies, and 25 years at IBM, latterly as Outsourcing & Transformational Services Leader. In her new role, Engstam will help to ensure Cint continues to scale and optimize the global reach of its research technology.

CEO Tom Buehlmann comments: 'The success of our organisation depends on both our ability to deliver exceptional technology and solutions that give our clients access to insights at scale and in our ability to tap the brightest minds in the industry. Tina and Liselotte are both industry visionaries that join our Board of Directors at an exciting time. With the integration of Lucid in full swing and positive momentum heading into the second half of the year, their combined expertise will help propel Cint forward'.

Web site: www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.