DVJ Insights Hires in Netherlands and UK

Full-service agency DVJ Insights has appointed Yvette Westerbaan as a Client Consultant in the Netherlands, and Tia Best in the same role in the UK.

Founded in 1996, DVJ helps clients improve communications, build brands, launch more innovative products and services, and understand consumer buying behaviour. Westerbaan joins after seven years at mystery shopping specialists Excap, where she most recently served as Account & Sales Director. Before this she spent more than nine years at GfK, latterly as a Consultant.

Best has more than sixteen years' experience in media strategy, communications planning, research, data and digital media. After working at global communications agencies including Publicis, WPP and Dentsu, she joined GfK as a Global Business Development Director, working with a number of global media and FMCG brands; and more recently she led a team of researchers at Material.

The two new consultants will be responsible for the further growth of DVJ and for supporting national and international clients. They report to Global Commercial Director Jori van de Spijker, who comments: 'We have grown tremendously in the first half of 2022, and the further expansion of our global consultancy team is the next step in this journey. To continue providing our clients with the best and most innovative solutions, we must grow along with the needs of the market. With the knowledge and experience of Yvette and Tia, we are ready for this next step, and I am looking forward to working together'.

Web site: www.dvjresearchgroup.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.