DISQO Debuts 'Outcomes Lift' Ad Impact Measure

In the US, customer experience (CX) intelligence platform DISQO has launched a product called Outcomes Lift, to enable advertisers to measure the incremental impact of cross-platform ad campaigns on marketing funnel outcomes.

Los Angeles-based DISQO delivers a 'complete view' of the consumer journey, passively measuring more than one billion journey touchpoints monthly. The firm's new Outcomes Lift has been developed to provide increased visibility into the entire CX journey - from search to eCommerce transactions. Outcomes Lift - which has been launched in response to the planned loss of identifiers, such as cookies and mobile IDs - also delivers insight into funnel behavior occurring post-ad exposure - including search, web site visitation, and eCommerce activities.

Stephen Jepson (pictured), EVP, Advertising Effectiveness, comments: 'Outcomes Lift illuminates the pervasive blindspots that existed even before the deprecation of cookies and other outdated identifiers. Our Brand and Outcomes Lift products are setting the bar in ad measurement because, rather than stitching together workarounds from incomplete data sources, we've invited people to share their experiences passively and directly through our platform.'

Web site: www.disqo.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.