Comscore Adds CTV to Indonesia and Malaysia Solutions

Comscore has added connected TV (CTV) measurement, including YouTube traffic sharing data, to its Video Metrix Multi-Platform product in Indonesia and Malaysia.

Launched back in 2015, the product promises clients a total view of consumer video consumption across desktops, smartphones, tablets and CTV devices, allowing video content and advertising to be planned, bought and sold across platforms using digital-exclusive metrics. The firm recently added CTV to the product in Spain, the UK, Italy, France and Germany.

Commenting on the latest expansion, Joris Goossens (pictured), SVP Europe & APAC, adds: 'With the addition of YouTube to our Video Metrix product, advertisers in Indonesia and Malaysia will be able to perform true cross-platform evaluation, by understanding the true engagement metrics across all screens of their YouTube video investments and inform planning by selecting the best content categories and YouTube channels to execute their multi-platform campaigns'.

Web site: www.comscore.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.