Toluna Launches Automated Multimarket Research Tech

Consumer insights provider Toluna has added multimarket research capabilities to its Toluna Start platform, to enable users to target unlimited markets through a single setup process, and analyze global data through a single reporting link.

Launched two years ago, Toluna Start enables users to access the firm's panel of more than 30 million members, and uncover and share real-time insights to help fully understand the consumer journey. According to the firm, its new technology will provide users with the ability to create, launch, and analyze multimarket projects 'faster than ever before'. Now with the ability to import translations during setup, and the single, centralized report model incorporating all markets for global analysis, Toluna claims users can field global studies in a fraction of the time.

CEO Frédéric-Charles Petit (pictured) comments: 'For businesses around the world, understanding changing consumer habits and the market has never been so important. The addition of our new multimarket research capabilities reflects our commitment to continuous innovation by providing our clients with a simpler, faster route to actionable insights - at a time when speed to obtaining scalable, high-quality insights is key to businesses around the world.'

Web site: www.tolunacorporate.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.