UNICEPTA Buys Media Intel Firm Marble Global

Cologne, Germany-based media intelligence provider UNICEPTA has acquired British-based digital and media intelligence specialist Marble Global, for an undisclosed sum.

Marble provides governments, NGOs, institutions and companies with insights for their strategic communication and positioning initiatives, by analysing data from off-line sources, online and social media. Services include deep-dive reports on issues, companies and brands, as well as interactive dashboards with data visualisations, daily media briefings, and consulting. Content focuses around ESG issues (Environmental, Social and Governance), as well as other current debates and 'megatrends'.

UNICEPTA says the buy expands its presence, particularly in the UK. Tim Zecchin (pictured), MD of Marble Global, comments: 'We help companies and organisations understand how relevant debates and current issues are perceived by the public, especially in the context of ESG. With UNICEPTA, we have chosen a partner that stands for the same philosophy. At the same time, we benefit from UNICEPTA's technological strength and can also support our customers with other innovative solutions such as AI-based corporate intelligence'.

Web sites: www.unicepta.com and www.marbleglobal.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.