CleverTap Tool to Boost Push Notification Render Rates

AI-powered customer lifecycle and user retention platform CleverTap has launched a tool called RenderMax, which the firm claims can increase mobile push notification render rates by up to 90% on low-end Android devices.

CleverTap, which has offices in San Francisco, Seattle, London, Singapore and Mumbai, offers a suite of products through which brands can convert, engage, retain and grow their mobile user base, aided by machine learning and behavioral analytics. Its new tool has been developed to help with push notification render rates - the proportion of all those sent that get as far as being received and rendered on the user's device.

The firm says all Chinese OEM devices use a custom variant of the stock Android OS, and to optimize battery consumption these OS variants are configured to bypass the Google/Firebase push delivery service, resulting in low delivery rates and even lower render rates. RenderMax is designed to enable CleverTap users to engage users they could not reach before and to augment the render rates of customers' push notifications, expanding the push notification reach, and maximizing user engagement.

Anand Jain (pictured), co-founder & Chief Product Officer, comments: 'Low render rates stifle the true potential of mobile push notifications. We are confident that with RenderMax, brands will be able to harness the full power of push notifications'.

Web site: https://clevertap.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.