Ipsos Unveils Solutions for Quick Service Restaurants

Ipsos has launched a set of specialized, end to-end innovation solutions for Quick Service Restaurants (QSR), which it says will fuel development and optimization at any stage of the product life cycle.

The global agency says the range of bespoke solutions is a response to the pace of change in the QSR sector with clients looking for help with cost management and pricing, evolving health trends, home delivery, packaging options, digitized experiences and premiumization. The solutions use Ipsos' established behavioural science approach, backed by validated metrics with a database of thousands of QSR innovations, combined with social media and review / rating data, and include methods for screening and validation, menu and price optimization, product and pack development and demand forecasting.

Virginia Weil (pictured), Ipsos' Global Leader of Innovation comments: 'Available as self-serve on Ipsos.Digital with results available in hours, or full service with our global teams of innovation experts, Ipsos' QSR solutions offer clients an agile and flexible way to optimize and forecast their innovations. Working globally with many of the leading QSR chains, we partner with clients at any stage of their QSR life cycle to unlock the recipe for predictable success'.

Group home page: www.ipsos.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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