MiQ Launches 'Consumer Link' Shopper Intel Solution

Marketing intelligence provider MiQ has launched a shopper intelligence solution called Consumer Link, combining transaction, media consumption, geo-contextual and behavioral data in a single platform, allowing the creation of personalized campaigns throughout the shopper journey.

MiQ, which has offices across North America, Europe and Asia Pacific, connects clients' first-party data and enhances it with second- and third-party data; then analyses it to build creative with the right messages and target it via programmatic ad campaigns. The firm claims its new Consumer Link reaches 90% of US households across the open and closed web, to give CPG brand and shopper marketers a '360-degree view of shoppers' for planning, activation, and measurement of programmatic campaigns.

Consumer Link is designed to connect online, TV, out-of-home and other off-line campaigns to reach, influence and drive purchases across any geographic level, whether online or in-store. Its data includes insights on shopper TV intelligence, allowing marketers to understand the viewing habits of current or competitors' shoppers. In addition, it offers access to MiQ's shopping intelligence data to understand customers and personalize messaging; and merchant intelligence data, to better inform eCommerce and in-store activations, while capturing store-level performance.

US Chief Strategy Officer Erin Madorsky (pictured) comments: 'The pressure for CPG marketers to identify and understand their shoppers - both online and in-store - maximize every dollar spent in reaching them, and prove bottom-line impact, has reached critical mass. No matter what shopper segment marketers are after, finding them is increasingly dependent on smart, strategic combinations of screens, data and creative, and that's exactly where Consumer Link comes in'.

Web site: www.wearemiq.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.