M/A/R/C Buys Multicultural Specialist Horowitz

In the US, insights and strategy consulting firm M/A/R/C Research has acquired Horowitz Research, for an undisclosed sum.

Founded in 1985 by Howard Horowitz and headquartered in New Rochelle, New York, Horowitz Research offers custom qual and quant research, as well as a full suite of syndicated research studies focused on consumers and their relationships to media, content and technology. In addition, the company delivers cultural insights among America's Black, Latinx, Asian, LGBTQIA+, Gen Z and Gen Alpha audiences. Three years ago it launched a consultancy called Green Horizons, dedicated to delivering consumer insights for the cannabis and 'holistic health' industries.

With this acquisition, M/A/R/C Research says it gains 'additional expertise and talented staff', while expanding its portfolio to offer syndicated research to clients. Adriana Waterston and Nuria Riera (pictured) will continue to manage the Horowitz Research business.

M/A/R/C CEO Merrill Dubrow comments: 'I am very excited about the acquisition of Horowitz Research. I've enjoyed getting to learn more about the company and its team during this process. Their syndicated experience and client offerings are a perfect complement to M/A/R/C's business'.

Web sites: www.marcresearch.com and www.horowitzresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.

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