StackAdapt Launches DIY Footfall Attribution Solution

In Canada, programmatic advertising platform StackAdapt has launched a self-service footfall attribution solution, allowing US-based brick and mortar advertisers to quantify the influence of online advertising on offline visits.

StackAdapt's platform is used to plan and manage data-driven digital advertising campaigns across all devices, inventory and publisher partners. The firm uses data sets from location data provider Precisely PlaceIQ to provide its users with the ability to measure how online advertising results in offline store visits.

StackAdapt new footfall attribution service has been launched to help retailers understand the impact their ads have in driving people to visit their retail locations. Through the solution, customers can analyze the impact of their ad campaign on visitation results for multi-channel campaigns including native, display, video, connected TV (CTV), audio, and in-game channels; offering a view of offline ROI, including visits, visitation lift, average eCPV and more. Features include the ability for users to create a 'location set' comprising multiple locations for measurement, and the functionality to attach these location sets directly to campaigns; and access to near real-time reporting in the platform.

Jasmaan Panesar (pictured), Solutions Manager, comments: 'Brick and mortar retail is a huge piece of the market, and real-world consumer action, such as foot traffic, is a key measure of success for advertisers. At StackAdapt, we are excited to be able to offer a self-serve solution that empowers anyone leveraging the platform to measure return on ad spend (ROAS) in terms of the lift in foot traffic from their campaigns.'

Web site: www.stackadapt.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.