RTB House Hires [x+1] Founder as CCO

In New York, retargeting technology provider RTB House, has appointed former PayPal exec and [x+1] co-founder Michael Lamb as Chief Commercial Officer.

The company offers technology through which any online store, brand or manufacturer can profile e-shoppers and run campaigns with personalized messages. Lamb (pictured) joins with more than twenty years' experience, having most recently served as General Manager, Consumer and VP of Performance Marketing at PayPal. Prior to this he was President of intelligent AdTech platform MediaMath, a long-term Partner in the McKinsey Marketing and Media practices, and he co-founded audience targeting firm [x+1].

In his new role, Lamb is tasked with leading RTB House's international commercial growth, with an emphasis on the US market. He will be a member of the Executive Board, responsible for expanding the company's client and partner relationships.

CEO Robert Dyczkowski comments: 'As the programmatic ecosystem continues to advance, RTB House is leading the charge with its innovative and effective technology that delivers stronger performance for our clients and better online experiences for consumers. With Michael on board, we've got an exciting future ahead as we propel the business forward to become the market leader in privacy-preserving open Internet advertising'.

Web site: www.rtbhouse.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.