Nexxt Intelligence Debuts AI-Based Coding Tool

Toronto-based conversational AI company Nexxt Intelligence | inca, has announced the launch of inca AI Coding, which codes open-ended survey data.

Nexxt Intelligence was founded in 2015. inca uses conversational AI to help users derive better qualitative insights and deeper understanding 'at quantitative scale'. A key product is SmartProbe, which uses AI technology to generate 'intelligently probing' follow-on questions, based on survey participants' responses to open-ended questions. The solution is built on top of large language model technology, but adapted for the survey sector by a team of market researchers and natural language processing specialists.

The firm says previous automated methods of reducing the arduous task of manually coding large volumes of verbatims and open-ended questions have 'often lacked the required nuance to aggregate, tag and summarize qualitative open ends to reveal breakthrough human insights'. The new solution overcomes this by tapping an AI coding algorithm designed specifically for market research. Users can generate a codeframe from scratch or allocate verbatim to an existing codeframe. The tool covers 134 languages, generates codeframes in 'minutes' and can be downloaded as a web application or via an API integrating it into other research platforms.

Nexxt Intelligence | inca CEO Kathy Cheng (pictured) explains, 'By utilizing large language models tailored for market research, inca AI Coding uncovers key ideas, themes and patterns within open-ended data sets. The solution automates the coding process while ensuring that codes are context-specific, exhaustive, mutually exclusive and aligned with the research objectives. Crucially, inca AI Coding also allows human analysts to review and refine the AI-generated coding, enabling customization and optimization'.

inca stands for 'inquisitive natural conversation agent.

Web site: www.nexxt.in .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.