Environics and Snowflake Boost 'Clean Room' Offer

Canadian marketing services and data firm Environics Analytics (EA) has expanded its partnership with data marketplace Snowflake, to broaden the functionality of its EAVault clean room service.

Owned by Bell Canada since 2020, EA helps clients with consumer profiling and segmentation, multichannel media planning and execution, trade area analysis, merchandising strategies and decisions on site location. EAVault services include rigorous data audit and hygiene processes; record matching using deterministic and probabilistic methodologies; comprehensive audience analysis, enhancement and scaling; and campaign activation, measurement and lift attribution.

The companies have worked together since 2018, and Snowflake clients will now be able to use EAVault services without moving their data, adding both to ease of use and security.

EA President Jan Kestle (pictured) says the cliean room has seen 'significant adoption' in the past 18 months, and adds: 'Our clients count on us to provide secure access and management of their data along with the high-quality analytical methods we are known for. The functionality that we're adding with Snowflake's secure data sharing enables enhanced data collaboration opportunities for more organizations'.

The firms are online at www.environicsanalytics.com and www.snowflake.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.