Cint Adds Social Media to Lucid Impact Measurement

Inight platform and sample exchange Cint has enhanced its attitudinal measurement product, Lucid Impact Measurement, with the integration of social media platform measurement.

Programmatic sampling and research tech firm Lucid was acquired two years ago for approximately $1.1 billion by Cint. which now boasts an exchange containing nearly 300 million opted-in respondents in over 130 countries. Lucid's Impact Measurement product provides self-service features to measure brand lift and optimize media performance for digital campaigns.

The new integration promises clients help with the challenge of measuring brand lift across multiple media platforms - the firm says at present brands must navigate 'a patchwork of brand lift studies from multiple social platforms with differing, non-comparable methodologies' in order to assess the impact of a campaign. Lucid Impact Measurement measures 'opportunity-to-see' across social media platforms, CTV, linear TV and other digital formats, giving a 'seamless, daily cross-screen reporting system' of brand lift insights.

VP of Product Lindsay Fordham comments: 'In the dynamic world of advertising, understanding the true impact of your campaigns is paramount. With our integration of social into Lucid Impact Measurement, we are unifying the fragmented, providing a combined view of brand lift across digital, TV, and now, social platforms. We're empowering advertisers with cost-effective, data-driven insights to optimize their strategies inflight'.

Cint Group has a global workforce of over 1000, and offices in Stockholm, London, New York, New Orleans, Singapore, Japan, Gurgaon and Sydney, with a web site at www.cint.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.