Relo Launches 'Census' Sponsorship Benchmarking Tool

In the US, AI-powered sponsorship analytics platform Relo Metrics has launched a solution called 'Relo Census', allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence.

The firm, which was previously known as GumGum Sports, enables brands to track sponsor exposure across live broadcasts, social media and streaming platforms, and delivers insights through a single solution platform. During game play, sponsor logos are visible on a variety of sources, and the company's AI computer vision models detect and track every logo visible to audiences - during broadcast, streaming video and in content shared via social media - to determine the return on investment for each sponsor.

The new Relo Census offer provides broadcast and social media sponsor valuation data for all assets and brands, for all games in the US sports leagues, enabling firms to collect competitive intel about their sports sponsorship portfolios. Users can drill down and compare specific team-to-team or placement-to-placement performance between different sports, for all the brands present in relevant sports sponsorship deals.

CEO Jay Prasad (pictured) comments: 'The current data available doesn't provide the granularity required to make accurate decisions about placements, nor the ability to surface and report on macro-level trends such as share of voice between brands, value provided by sports teams, down to actual placements, or allow you to see what returns could be achieved with other teams in other leagues. Relo Metrics has made significant investments in our data capture and computer vision AI technologies to address these marketplace gaps and launch something with scale, and the result is Relo Census'.

Web site: www.relometrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.