Veritonic Extends Long-form Content Analysis to Video

In New York, audio analytics and research platform Veritonic has extended its 'long-form content analysis' solution to video.

Veritonic's platform helps users research, test and measure the ROI of their audio assets and campaigns pre-market, in-market and post-campaign. The firm says its diversified approaches to audio measurement allow clients to 'measure with confidence' the performance of 'baked-in' ads, OTA and low-impression campaigns, and to gather actionable insights.

The firm's advanced long-form analytics capabilities mean publishers can optimize their programming and gain insights into what resonates with their audiences - from identifying trending topics to recognizing standout talent and optimizing commercial blocks. In the case of live news, the solution enables publishers to gain an understanding of their rating spikes across both local and national streams. The addition of long-form content analysis gives publishers specific insights into the segment, correspondent, topic/subtopic, and individual words that drive ratings, eliminating the task of manually sifting through vast amounts of content for data points.

Veritonic publishers can analyze their competitors' programming; searching by topic, talent, host and date/time to identify the highest and lowest-performing segments. CEO and founder Scott Simonelli (pictured) comments: 'Where audio and video often go hand-in-hand, extending long-form content insights to video enables us to super-serve our clients, and to continuously innovate and evolve our proprietary methodologies and AI to support the provision of sophisticated data and analytics across all formats'.

Web site: www.veritonic.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.