Aha Adds 'Moments' Video Analysis and Creation Tools

US firm Aha Insights Technology has launched Aha Moments, a rapid response video capture solution, including a tool for making video highlights reels as well as AI-powered analysis features.

Aha offers a broad range of qual and quant tools and services to help companies quickly create and deploy custom, 'in-the-moment' consumer and B2B research studies, capturing in-depth emotions, actions and behavior as people go about their daily lives. Clients get spontaneous feedback on areas including current events, cultural narratives or new product ideas. The firm launched its generative AI-based tool for the 'more complete and efficient' analysis of unstructured MR data in June.

The latest addition, which does not require a subscription or the downloading of an app, automatically creates video highlight reels with supportive quotes, using thematic slates for sharing with clients, teams, or the c-suite within 24 to 48 hours of launch.

CEO Ray Fischer (pictured) comments: 'We live in rapidly evolving times. As we all know, events in the marketplace can change by the minute, often affecting brand strategy and messaging producing time-sensitive opportunities. It's critical for brands to understand how these events are impacting their customers and prospects' perceptions and sentiment so they can be prepared to make rapid shifts in their marketing and sales strategies. Aha Moments allows them to keep their finger on the cultural pulse'.

Web site: www.ahaonlineresearch.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.