Sponsorship Specialist Relo Expands in EMEA and APAC

US-based, AI-powered sponsorship analytics platform Relo Metrics has expanded its broadcast viewing and valuation data into the Europe, Middle East and Africa region, as well as Asia Pacific.

Previously known as GumGum Sports, the firm enables brands to track sponsor exposure across live broadcasts, posts on social media, and streaming platforms, and delivers insights through a single solution platform. During game play, sponsor logos are visible on a variety of sources, and the company's AI computer vision models detect and track every logo visible to audiences, to determine the return on investment for each sponsor. Last month, the company launched a solution called Relo Census, allowing stakeholders to benchmark performance, identify market trends, and gather real-time competitive intelligence.

Relo will now provide 'complete' omnichannel sponsorship valuation, covering broadcast and social media, in a single platform view across a variety of international markets to ensure clients see the full scope of the value their partnerships bring. The company has already been providing the European market with sponsorship valuation data across social media for several years.

CEO Jay Prasad (pictured) comments: 'The expansion of Relo Metrics and the introduction of international broadcast measurement, combined with our existing social media business, represent a paradigm shift in how sports sponsorship is analysed and valued, and the business processes enabled by software and scaled data will create efficiencies for buyers and sellers of sports sponsorship. This move not only positions Relo Metrics as a leader in sports analytics but also paves the way for a more dynamic, responsive approach to sports marketing in EMEA and globally'.

Web site: www.relometrics.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.