Snowplow Launches Digital Analytics App

Boston, US-based customer data collection and modeling specialist Snowplow has launched an app called Snowplow Digital Analytics, promising to accelerate insights for marketing teams and cut development costs and time for data teams.

Snowplow has offices in the US, Europe and Asia Pacific, and helps client companies generate and model first-party customer data across their digital interfaces to capture descriptive customer journeys and create actionable behavioral profiles. The new app is available on the Snowflake Data Cloud, which helps companies collaborate with data and build data applications for purposes including customer acquisition, engagement, segmentation and retention.

The new Digital Analytics app gives users real-time access to in-depth behavioral insights within their existing dashboards of choice, with turnkey visualization templates for PowerBI, Tableau, Preset (Superset), or natively in Snowflake via Streamlit. The app also features a simplified, out-of-the-box Unified Digital Model to aggregate journeys across web and mobile and give a single customer view; and help with ensuring compliance and managing data governance.

Alex Dean (pictured), CEO and co-founder of Snowplow, comments: 'Digital analytics is a core competency for all consumer brands. Optimizing customer insights and journeys through behavioral analytics is crucial to maintaining a competitive edge. We're excited to replatform Snowplow Digital Analytics to the Data Cloud and seamlessly offer it through Snowflake Marketplace'.

NB Snowplow and Snowflake are partners but separate companies, despite the common seasonal nomenclature. Details of the relationship are at www.snowflake.com/powered-by/snowplow .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.