Ayda Goes Global with New Currencies and Countries

London-based research operations platform Ayda has expanded its incentive payout capabilities to offer payments in USD and Euros - and its country coverage to 52 states worldwide.

Formerly known as Particity, Ayda promises clients a streamlined end-to-end participant experience, with a strong focus on data privacy. Users can manage participants, documentation and incentives, with the last of these until now limited to GBP payments.

Ayda says that although four of every five incentives are paid in cash, direct-to-bank, it has also expanded its range of voucher destinations to more than 500 retailers.

CEO Shifra Cook (pictured), who founded the company in 2021, comments: 'While the majority of our customers are based in the UK, their research puts them in contact with an international participant base, with particular strength in Europe and North America. Their demand to use Ayda to make cash payouts to a more global audience has been a significant driver of this new version of the platform. We're delighted to be able to offer busy research organisations even greater opportunities to make cash payments to participants in more countries, and to enjoy significant time savings as a result'.

Web site: www.helloayda.com

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.