InsightsNow Hires Senior Director

Product and behavioral research specialist InsightsNow has appointed Michael Clark as Senior Director of Client Partnerships.

The firm is based in Corvallis, OR, was founded in 2003 and offers custom, collaborative solutions and proprietary behavioral frameworks, providing expert guidance for clients including major consumer brands.

Clark (pictured) brings more than sixteen years of experience in marketing and MR, focusing on product development and branding and including qual and quant studies for healthcare and CPG brands. He joins from Ipsos, where he spent eighteen months as a Director, and previously mixed spells as an independent consultant with work at Toluna, Nielsen, Focus Pointe Global and consumer sensory and emotion specialist Sensanalysis.

Greg Stucky, Chief Research Officer at InsightsNow, comments, 'We are thrilled to welcome Michael to our team. He is a top-notch researcher who excels at seeing the bigger picture and mapping out the simplest path forward. I am confident he will serve as a great partner and research strategist for visionary product leaders looking to innovate'.

Web site: www.insightsnow.com .

All articles 2006-23 written and edited by Mel Crowther and/or Nick Thomas, 2024- by Nick Thomas, unless otherwise stated.